Lee Rico engaged in fashion design for more than ten years, 09 years into the outdoor industry, has worked for NORTHLAND and ACOME, director of design, research and development director, etc..The first Chinese original outdoor design to the Shanghai International Fashion Week stage Chinese outdoor designers.The first Chinese outdoor designer in Beijing ISPO.In the beginning of the outbreak of the outdoor market in China to enter the outdoor industry, but also experienced a serious homogenization of the current situation of China's outdoor market. Is committed to the forefront of functional and scientific research and development, and strive to integrate functional technology into the city life, adhering to the "technology Beautiful" the purpose, to create a modern lifestyle and fashion taste of functional products.
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